Data protection

Frequently asked questions

Why are you sending me an email?

IDSystems has chosen to send you information about our glazing systems as part of a direct marketing campaign targeted at architects.

We have done so because we believe the information contained within the email could be of interest to you, however if you feel that the subject matter is not relevant to you then you are able to unsubscribe (details below.

Your personal data and the delivery of direct marketing campaigns via email are governed in the United Kingdom by two individual (but related) pieces of legislation.

On top of the protection provided by the GDPR and Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 also apply with the Privacy and Electronic Communications , Regulations being the principal law that covers direct marketing by email.

Do you need my consent to send me emails?

Your email address has been identified as pertaining to a “corporate subscriber” within the meaning of Privacy and Electronic Communications (EC Directive) Regulation 2.

Regulation 22 prohibits the delivery of unsolicited marketing messages by email to “individual subscribers”, with certain exemptions such as for existing customers. However this does not apply to those representating a company or organisation which are defined as corporate subscribers.

The UK’s data protection supervisory authority, the Information Commissioner’s Office or ICO, has published guidance clarifying that consent is not required to email business email addresse.

Data protection laws still apply to any personal data being stored or used in relation to that address, such as if your email address contains your name, or a job title through which you could be easily identified. Such personal data is lawfully processed under Art. 6(1)(f) of the GDPR.

How do I stop receiving emails from IDSystems?

Within the footer of every email we send is a link to unsubscribe. If you click this link and follow the instructions you will be unsubscribed from any further emails. Should you wish to unsubscribe at any other time you can do so by emailing or by making a request by post addressed to:

The Data Protection Officer
Innovative Design Systems Limited
Unit B2 Rhombus Park
Diamond Road
Norwich NR6 6NN